The Foundational
A lead-generation investment calculator for first-time property investors — visitors get a multi-year income and growth forecast comparing loan strategies, delivered as an emailed report.
Overview
The Foundational is a lead-generation tool: visitors run a multi-year property investment forecast and trade their contact details for a personalized report emailed to them.
Core Features
- Multi-year forecast comparing interest-only vs. principal-and-interest loan strategies
- Projects property value, equity, rental income, and before/after-tax cash flow over time
- Captures visitor details and emails a saved, personalized report
- A standalone yield calculator with stamp duty tables for all 8 Australian states/territories
- An interactive property map and chart visualizations embedded in the report
Technology Stack
Laravel 11, Inertia.js, React, FilamentPHP
Architecture & Development Highlights
- React/TypeScript frontend via Inertia, with forecast calculations run client-side and persisted as JSON on submission
- An admin panel for reviewing report submissions and managing brand/SEO settings
Business Impact
Functions as a lead magnet — visitors trade their contact details for a personalized investment forecast, giving the business a qualified lead pipeline.
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